"Work to live, not live to work" — Building a Better CNC Machine Shop Business

Founder of BetterCNC, Jesse Casto shares his background in machining and how he started his own company. He emphasizes the importance of organization and staying organized to facilitate growth. 

Jesse also discusses the balance between being a business owner and a new father, and the need to set boundaries and prioritize family time. He highlights the significance of having a well-organized business and leveraging technology to streamline processes. 

Jesse shares his marketing strategy, which includes having a professional website, managing his Google My Business profile, and posting regularly on social media. 

The conversation covers the importance of building a strong online presence, the role of marketplaces in the manufacturing industry, the need for user-friendly software, and the challenges of transitioning from spreadsheets to digital solutions. 

The guest emphasizes the significance of customer experience and the evolution of software in improving management and process flow in small businesses. They also discuss the democratization of technology and the potential for smaller companies to compete with larger ones.